Consumer Reports noted these examples of shrinkflation:
- Ivory dish detergent—shrunk from 30 oz. to 24 oz. (20 percent less)
- Tropicana orange juice—shrunk from 64 oz. to 59 oz. (7.8 percent less)
- Kraft American cheese— shrunk from 24 slices to 22 slices (8.3 percent less)
- Kirkland Signature (Costco) paper towels—shrunk from 96.2 sq. ft. to 85 sq. ft. (11.6 percent less)
- Häagen-Dazs ice cream—shrunk from 16 oz. to 13 oz. (12.5 percent less)
- Scott toilet tissue—shrunk from 115.1 sq. ft. to 104.8 sq. ft. (9 percent less).
- Lanacane first aid spray—shrunk from 113 grams to 99 grams (12.4 percent less)
- Chicken of the Sea salmon—shrunk from 3 oz. to 2.6 oz. (13.3 percent less)
- Classico pesto—shrunk from 10 oz. to 8.1 oz. (19 percent less)
- Hebrew National franks—shrunk from 12 oz. to 11 oz. (8.3 percent less)
These companies are by no means the only shrinkflation culprits. These other big-name companies have also shortchanged you in recent years:
- Famed confectioner Cadbury reduced the size of its signature six-chunk Cadbury Dairy Milk bar 8 percent from 49 grams (1.75 ounces) to 45 grams (1.61 ounces).
- Kraft sliced the size of its string cheese varieties by 17 percent "in order to stay in line with what our competitors were doing and to address the rise in commodities," said a company spokesman.
- Chobani shrank its yogurt pots about 12 percent, from 6 ounces to 5.3 ounces.
- Leading candymaker Mars trimmed its signature bars from 58 grams to 51 grams (12 percent), while its Snickers bar fell from 58 grams to 48 grams (17 percent), according to research by U.K. trade magazine The Grocer.
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